Matt Booth, owner of Room101 Cigars, is known for his unorthodox style and method to his madness. This is greatly represented in both his brand and his history. Matt has become known as one of the most magnetic personalities in the cigar industry, with his background as a U.S. military veteran, a gear-head, a skateboarder, and a craftsman of boutique jewelry helping to shape his unique outlook.
Room101 entered the premium cigar scene in 2008, working with Camacho Cigars and transitioning with the company through an acquisition by Davidoff Cigars during the same timeframe. Room101 remained under Davidoff until 2017, when Matt Booth parted ways with Davidoff in order to restructure his outlook on the industry. From 2008 to 2017, Room101 had several highly successful releases through Camacho/Davidoff, such as the critically acclaimed OSOK release in 2012—which has since gained legendary status in craft cigar circles. Matt Booth's retirement was short lived and six months after his "departure," he began his re-entry into the cigar industry with a slew of collaborative efforts, including the likes of Caldwell Cigars (releasing the Hit & Run project) and A.J. Fernández (releasing The T.).
Room101 now has its own standalone lineup once more, offering the Room101 Farce and Room101 Farce Connecticut, inspiring a future that is as promising as ever.