Enter the Project 40 by Alec Bradley, a cigar that bucks traditions, looking and smoking nothing like anything from Alec Bradley before! The project began when company founder, Alan Rubin, noticed that the 'project 40' concept had not yet been properly applied to the cigar arena. Project 40 is a widely accepted view throughout multiple industries that seeks to show how a product can positively impact the end user's mind or body. It's no secret that cigars are frequently billed as the ultimate means for spiritual, mental, and physical rejuvenation—it's as if Project 40 was destined to be a cigar!

Breathing life into the name, Alec Bradley ventured outside their usual Honduran territory, instead partnering with the Nicaraguan-based J. Fuego Cigar Co. de Nicaragua factory. Rolled under the watchful eye of artisan Jesus Fuego, Alec Bradley's Project 40 took form through the usage of all-Nicaraguan fillers, a Brazilian Habano binder, and a reddish-hued Nicaraguan Colorado wrapper. The end result is equal parts flavorful and affordable, with Project 40 spitting out characteristics of zesty cabinet spices, caramel, fresh cedar, baker's cocoa, and toasted nuts—all in an incredibly temping $5 price range... it's like they want you to be happy or something.